Bring the starting point.
A website, product description or early idea. We’ll use the information you provide to ground the simulation.
A new chapter · Coming soon
Meet your idea’s toughest audience.
Before you meet your customers.
We’re building an AI customer lab to explore how different buyers could respond to your website, product or idea. See the questions, objections and opportunities you might have missed.
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“Is this the right fit for me?”
“What makes this different?”
“What happens next?”
Illustrative preview · authored questions, not a live simulation
Many perspectives. Something you can act on.
The goal is useful work: understand where a buyer gets stuck, inspect the reasoning, and leave with a specific change worth testing.
A website, product description or early idea. We’ll use the information you provide to ground the simulation.
Watch simulated buyers question, compare and discuss from different needs and buying situations.
Follow each useful finding back to its source. Turn it into a clearer message, a better journey or an experiment.
Built for curiosity. Grounded in honesty.
AI agents are not real customers. A thousand simulated reactions do not prove demand or predict sales. We’re building a way to uncover hypotheses worth checking with the people who actually buy.